Norská Móda
WHERE ADVENTURE BEGINS
The company was founded in 2002, originally as an importer of reindeer hides, but soon established itself as the exclusive importer of prestigious apparel brands that combine tradition, innovation, and functionality.
The key brand in its portfolio is the legendary Dale of Norway - a manufacturer of hand- and machine-knitted sweaters made from 100% wool, with a heritage dating back to 1879. Dale of Norway is renowned not only for its Olympic collections, but also for its eco-friendly production and patterns inspired by Norwegian nature and folklore.
Another strong pillar is Devold, a wool underwear brand established in 1853. Its garments were worn by famous polar explorers, including Roald Amundsen and Fridtjof Nansen. Devold places strong emphasis on a fully controlled production process – from sheep farms to the final product – ensuring premium quality even in the most demanding conditions.
Bergans of Norway, founded in 1908, also holds a prominent place in the portfolio. The brand is a pioneer in ergonomic backpack construction and produces functional clothing and gear designed for the most challenging mountain expeditions.
A chapter of its own is the women’s brand Kari Traa, named after the Olympic champion. Its collections blend femininity, function, and modern expression, inspiring women to live active and confident lives.
Today, Norská Móda exclusively represents more than 15 renowned Norwegian brands and is recognized not only among adventurers and athletes, but also by customers seeking authenticity, craftsmanship, design, and sustainability. From mountain rescue services and expeditions to well-known personalities, the company proves that Norwegian fashion is synonymous with quality, innovation, and respect for nature.
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