ASICS
A Sound Mind in a Sound Body
ASICS has always believed in the positive benefits of movement on the body, and the mind. It’s why the brand is called ASICS: "anima sana in corpore sano", which means "a sound mind in a sound body. The founder, Kihachiro Onitsuka, recognised that sport had the power to uplift people’s minds. More than 70 years since the company was established, this belief remains at the core of the brand.
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SportStyle
ASICS continues to design and develop technologically advanced performance footwear and apparel to support more people to move for body and for mind. The SportStyle range is inspired by the brand's performance running footwear and fuses its technology with ASICS' heritage and modern designs.
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