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Swimwear that takes you from the beach to the heart of the city

Swimwear Season

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The scent of sunscreen, sun-warmed sand and effortless sprezzatura. This year’s swimwear season is definitively blurring the line between beach loungers and sun-drenched city streets. Swimwear is no longer reserved solely for sunbathing and swimming ~ it is becoming a fully fledged part of the wardrobe, transitioning seamlessly into an elegant evening look after sunset. Together with stylist Bára Kubíčková, we have prepared an exclusive guide to choosing and styling swimwear that will help you stand out far beyond the water’s edge.

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“Swimwear has long since moved beyond the water’s edge. This season celebrates versatility. A one-piece swimsuit works perfectly as a bodysuit—simply pair it with wide-leg linen trousers, add oversized sunglasses and you can head straight to lunch at a beachside restaurant,” explains Bára Kubíčková, stylist at Fashion Arena Prague Outlet. The secret to perfect summer styling lies not only in the swimwear itself, but above all in the way you play with accessories. A woven bag, a quality hat or the right footwear can transform even an ordinary day by the pool into a highly fashionable and chic affair.”

Swimwear for Her

The Power of Simplicity or Animal Prints

High-cut legs, which visually elongate the legs and enhance the silhouette, are making a stylish comeback. Solid-colour designs embody the essence of effortless “poolside glamour” ~ from bold red GANT swimsuits with a halterneck, inspired by iconic lifeguard style, to minimalist burgundy Calzedonia swimsuits that can also be worn as an elegant top under a blazer thanks to their refined cut.

Those who prefer more eye-catching styles can opt for zebra-print Calzedonia swimsuits with a deep V-neckline and wrap effect. Alongside animal prints, texture also plays an important role, particularly popular shirring, which stands out beautifully on Calzedonia’s colourful two-piece set.

~ GANT, women’s red swimsuit, original price CZK 3,299, outlet price CZK 1,649.

~ CALZEDONIA, women’s burgundy swimsuit, original price CZK 1,699, outlet price CZK 829.

~ CALZEDONIA, women’s zebra-print swimsuit, original price CZK 1,699, outlet price CZK 829.

~ CALZEDONIA, two-piece swimsuit, top, original price CZK 1,200, outlet price CZK 289.

~ CALZEDONIA, two-piece swimsuit, bottoms, original price CZK 699, outlet price CZK 159.

Swimwear for him

Men's club

Men’s beachwear is definitively saying goodbye to shapeless, long board shorts. Shorter, tailored cuts that resemble classic shorts are taking centre stage. For fans of bold Italian retro style, the white-and-red Calvin Klein men’s swim shorts with striking vertical stripes are the perfect choice. Pastel yellow GANT men’s swim shorts bring a relaxed summer mood and a sun-soaked “old money” vibe. For those who prefer a more understated, preppy look, there is the dark blue classic with subtle details ~ Tommy Hilfiger men’s swim shorts with patches.

~ CALVIN KLEIN, white-and-red men’s swim shorts, original price CZK 1,650, outlet price CZK 1,150.

~ TOMMY HILFIGER, men’s swim shorts with patches, original price CZK 2,290, outlet price CZK 1,603.

~ GANT, yellow men’s swim shorts, original price CZK 2,099, outlet price CZK 1,469.

Playing with Accessorie

Without accessories, a beach look is only half complete. The essential piece is a spacious, structured bag with enough room for a towel, sunscreen and a book. A bright pink woven Mango beach bag made from raffia adds the perfect finishing touch. For stylish sun protection, choose a straw hat, such as Tommy Hilfiger’s popular bucket-hat design, or a sporty yet elegant green-and-white GANT cap. To protect your eyes, opt for retro shapes, such as tortoiseshell Ray-Ban sunglasses from Outly with yellow-tinted lenses.

And what about footwear? Women will appreciate the premium minimalism of Tommy Hilfiger leather sandals, which can easily take you from the beach to an evening promenade. For men, chunky and exceptionally comfortable black Lacoste slides complete a relaxed summer look.

~ MANGO, woven beach bag, original price CZK 899, outlet price CZK 629.

~ GANT, green-and-white cap, original price CZK 1,499, outlet price CZK 749.

~ TOMMY HILFIGER, hat, original price CZK 1,999, outlet price CZK 1,399.

~ OUTLY, Ray-Ban sunglasses, original price CZK 4,560, outlet price CZK 2,890.

~ TOMMY HILFIGER, women’s sandals, original price CZK 2,790, outlet price CZK 1,953.

~ LACOSTE, slides, original price CZK 1,269, outlet price CZK 888.

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